Sunday, July 12, 2009
This is a book promo for a historical fiction novel. Much of the story takes place on the Lewis and Clark trail, and involves the journal they kept along the way so I tried to tie those elements in visually. The graphics were created with layered photoshop files and camera moves in After Effects.
For the titles I wanted to try and give it that Masterpiece Theater vibe.
When I create these I'm usually given an unedited manuscript and maybe some marketing copy. It's usually the manuscript that gives me good ideas for the copy points that become the titles for the piece. The visuals are usually created from stock photographs that I modify in Photoshop, or if I can't find something suitable I'll go out and shoot things myself.
The fabulous music is by Eric Haddad.
For this web commercial I decided to tell the story with typography and let the colors, graphics, and sound get across the vibe of the content. The entire story takes place in the Appalachian mountains during a snow storm.
Finding music for these pieces is always a challenge and I just couldn't find anything I was happy with for this one. I discovered that I had Apple's Soundtrack on my machine and I didn't even remember it was there (I believe they discontinued it). So I used loops and the various tools available with that software to create the music. I think it turned out okay.
The icicles on the last title were an after thought. Maybe too over the top but I like it.
This was one of those projects that after I took it on, I wasn't really sure how to pull it off. It was sort of a romance with comedy thrown in here and there so I went for a kind of whimsical feel.
The drawings were done quickly with an old sharpie, and then scanned in and "painted" in photoshop. I then used them as layers in After Effects to create the scenes and do camera moves in 2.5D.